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Gravely

Gravely, a subsidiary of AriensCo, is a prominent brand within the family of outdoor power equipment companies. Gravely offers a comprehensive range of products, including lawn and garden equipment and snow removal machinery. With a commitment to durability, performance, and customer satisfaction, Gravely is a trusted name in the outdoor power equipment industry.

Gravely website shown on monitor
Technologies
Azure, Azure Cognitive Search, Kentico Xperience 13, Xperience MVC
Services
Content Management System, Development, Integration
Industry
Agriculture, Commerce, Machinery
Awards

Kentico Site of the Month

Live Site
gravely.com

Business Goals

AriensCo sought to enter the eCommerce space by expanding its existing Kentico Xperience-based websites, including gravely.com. The project’s goals included:

  • Establishing Gravely as a robust digital commerce sales channel
  • Integrating dealer inventory and eCommerce flows
  • Enhancing dealer management tools
  • Ensuring tight integration with AriensCo’s internal systems
  • Implementing a modern design
  • Improving search functionality
Gravely website shown on tablet, mobile and desktop
Gravely website shown on mobile device

BizStream was a great teammate who was invested in working side-by-side with our team to achieve our goals. BizStream has been flexible and valuable in helping us make the right decisions.

Ty Behnke
IT Development Manager

Challenges

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Usability

  • Gravely required a solution to access up-to-date inventory levels at each dealer location to facilitate online sales effectively.
  • Gravely sought to gain visibility into the customer journey by implementing custom analytics, enabling them to understand customer behavior and make informed decisions.
  • The project aimed to provide a platform for each dealer to view and manage orders, including validation, delivery, approval, cancellations, and returns, specific to their respective locations as orders came in through Gravely.com.
  • The website needed to be updated based on business-level needs, going beyond consumer-focused content, especially in forms and other relevant areas.
  • Gravely required a highly customized checkout process, considering the different use cases, such as residential versus commercial customers.
  • BizStream was tasked with developing a solution to provide accurate pricing for consumer purchases, taking into account the customer’s location and specific needs.
Gravely website shown on mobile and tablet

Solutions

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Project Management

  • Facilitated meetings between Gravely’s business, marketing, and IT teams to comprehensively define and finalize the project requirements.
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Development

  • Implemented automated quality assurance testing processes to minimize regression errors, ensuring a smooth and error-free user experience.
  • Successfully integrated multiple systems and APIs, enabling a real-time eCommerce solution that integrated seamlessly with Gravely’s existing infrastructure.
  • To enhance collaboration, adaptability, and timely delivery, we embraced an Agile approach throughout the project, ensuring effective communication and iterative development.
  • By leveraging Azure Search, we enhanced the website’s search functionality, empowering users to find desired products with ease and efficiency.
  • Introduced user flows to assist customers in discovering the most suitable products based on specific criteria, such as residential or commercial usage, standing or sitting mowers, fuel type (gas or electric), yard size, and storage requirements.
  • Maximized the use of the Xperience eCommerce engine, harnessing its robust features and capabilities to enhance the Gravely website’s digital commerce functionalities.
  • Working closely with the Gravely team, BizStream successfully integrated SKU (Stock Keeping Unit) information with Xperience Page Types. This integration ensured accurate and seamless management of product data within the Xperience platform, enabling efficient inventory tracking and streamlined product information display.
Gravely site

Integrations

  • React JS.NET
  • Google Analytics
  • Google Maps
  • Third-party tax provider
  • Credit card processing integration
  • Address validation
  • Anti-fraud and anti-spam measures
  • Custom PDF generation
  • Azure Search
  • Azure Maps
  • Schema.org
  • Product Information Management (PIM)
  • Enterprise Resource Planning (ERP)
  • Customer Relationship Management (CRM)
Gravely website shown on laptop

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