XtremeAg
Design // Development // Integration // Storyblok // Web Content Strategy
For over 50 years, the Petersen Asphalt Research Conference (PARC) has gathered top researchers, highway officials, suppliers, and producers to advance the science of asphalt and bitumen performance. Behind this long-standing tradition is Western Research Institute (WRI)—a leader in applied research and innovation.
WRI specializes in cutting-edge material science, using advanced analytical tools and patented technologies to develop the next generation of carbon materials. Their expertise extends into the transportation sector, where they provide research that shapes the future of asphalt performance. As the driving force behind PARC, WRI ensures the conference remains a premier forum for industry advancements, fostering collaboration between researchers and practitioners working to improve the durability and sustainability of roadways worldwide.
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The Storyblok ecommerce site boasts rocket speed, a modern design, and an easy-to-use interface for site editors—no developers required. BizStream also performed deeper integration work for form submissions and other key functions so that the PARC team can easily add agendas or abstracts as needed. The conference stakeholders are benefiting from an economical, streamlined website perfectly tailored to their needs. Event attendees and sponsors now enjoy a sleek user experience so they can focus on providing safer, longer-lasting highways throughout the world.
For over 50 years, the Petersen Asphalt Research Conference (PARC) has been bringing together top researchers, highway officials, suppliers, producers, and other industry top minds who are working to advance the specification and performance of asphalt and bitumen.
As with many time-honored fellowships, PARC’s existing website was beginning to show its age. Though functional, the site left much to be desired in readability, speed, and back-end efficiency. Core activities like abstract submissions, sponsorship coordination, and event registration were cumbersome for conference administrators.
Like a potholed county road in need of repaving, the PARC website was ready for modernization. The conference coordinators leaned on BizStream’s expertise in recommending the right technology solutions for their express needs. The natural choice was Storyblok, a headless content management system with a flexible and intuitive platform. As a Storyblok certified partner, we configured the new ecommerce site to streamline previous inefficiencies and integrate with Stripe, their payment processing solution.
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