Portland Raider Bird
Branding // Design
Trustmark is a national employee benefits company with specialized expertise in voluntary benefits, self-funded health benefits, and health and fitness management. For more than 100 years, Trustmark has helped people and businesses thrive.
Kentico Xperience Site of the Month
Trustmark needed to consolidate its existing business unit websites into one central, dynamic site. Previously, the business unit-specific sites (Voluntary Benefits, Health Benefits, Small Business Benefits, and HealthFitness) catered to different markets and business sizes. This approach needed to be updated to match a new brand initiative. Trustmark’s goal was to ensure that the next iteration of the One Brand site provided consistent branding across all of its business units.
While Trustmark had partnered with Bizstream on several Kentico projects in the past, this was by far the largest and most complex one to date. BizStream was able to translate the function and design requirements into manageable agile development sprints. The Trustmark Marketing and Web Development teams worked closely with the Bizstream team to refine the requirements and update components when needed. The modular nature of Kentico Page Builder allowed us to roll out features in sprints that enabled our internal stakeholders to develop content quickly and see immediate results. Instead of being overwhelmed, our internal stakeholders were able to meet the milestones more easily. BizStream Kentico specialization made it possible to Trustmark to launch our new One Brand consolidated website on time.
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