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The Bridgespan Group

The Bridgespan Group is a global nonprofit that strives to make the world more equitable and just. Since 2000, Bridgespan has advised and collaborated with many of the world’s most extraordinary social change leaders, including philanthropists, nonprofit and NGO leaders, and impact investors.

Bridgespan Group website displayed on laptop
Technologies
ASP.NET Core MVC, Azure, Azure Cognitive Search, Kentico Xperience 13 MVC
Services
Content Management System, Development, Integration
Industry
Management, Non-profit
Live Site
bridgespan.org

Results

Improved Google PageSpeed
Enhanced user experience
Boosted admin efficiency

Business Goals

The Bridgespan Group partnered with BizStream to revamp their website by upgrading from Kentico 12 portal to Kentico 13 MVC. The organization sought to migrate data, leverage new Kentico 13 features, and enhance the website design. Other goals included:

  • Upgrade hosting plan
  • Implement Single Sign-On (SSO)
  • Enhance search functionality
  • Provide editors with more control over website pages
  • Implement website accessibility
  • Improve SEO
  • Manage gated content
  • Subscription management
Bridgespan Group website displayed on laptop
Bridgespan Group website displayed on phone and tablet

Kentico has a strong ally in BizStream. Not only are they the best of the best when it comes to Kentico partners, but they are also providing functionality and support for continuous improvement engagements and support that is on par with Kentico’s own support.

Shannon Dunn
Senior Software Architect

Challenges

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Design

  • Redesigning the website while preserving previous marketing solutions and user data.
  • Ensuring website accessibility compliance.
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Development

  • Complex data migration from Kentico 12 to 13.
  • Managing complex requirements for newsletter subscribers and gated content.
  • Maintaining continuity of user roles, permissions, customizations, and other components during the upgrade.
  • Achieving seamless integration of a custom design from Bridgespan's UX/UI design firm.
  • Handling the transition from on-premises hosting to Microsoft Azure.
  • Preserving existing marketing automation processes and ensuring a seamless transition.
  • Safely migrate over 50,000 user profiles and associated data.
  • Preserving existing marketing automation processes and ensuring a seamless transition.
The Bridgespan Group website displayed on a mobile device

Solutions

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Design

  • Ensured adherence to Web Content Accessibility Guidelines (WCAG) to make the website accessible to users with disabilities.
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Development

  • Leveraged Azure Cognitive Search to enhance the website's search functionality, enabling more accurate and comprehensive search results.
  • Developed custom widgets within Kentico to provide editors with greater control over website pages, allowing for easy content management and customization.
  • Migrated existing online marketing automation processes to ensure continuity and minimize disruption.
  • Implemented fine-grained control over search engine crawling through the use of robots.txt, optimizing website visibility and indexing.
  • Worked closely with Bridgespan's development team to accelerate project timelines and ensure seamless integration of custom requirements.
  • Created a tailor-made system to manage online marketing and newsletter subscriptions, including a custom double opt-in email functionality and article-specific alerts.
  • Developed a custom form widget to manage gated content, providing secure access to exclusive materials.
  • Facilitated the transition from on-premises hosting to Microsoft Azure, offering improved security, scalability, and flexibility for future projects.
  • Utilized Duende, an identity provider, to enable single sign-on (SSO) across multiple sites, simplifying user access and authentication.
  • Streamlined the URL structure for improved simplicity and implemented necessary redirects using 301 redirects.
  • Leveraged Toolkit for Kentico to simplify and ensure accurate environment synchronization throughout the project.
The Bridgespan Group Site

Integrations

  • Toolkit for Kentico
  • Brightcove
  • YouTube
  • Duende
  • Azure Cognitive Search
Bridgespan Group website displayed on laptop

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