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Sauder Woodworking Co.

Sauder Woodworking Co., North America’s leading producer of ready-to-assemble furniture, initially developed its own informational custom website in 1998 and upgraded it in 2004. With the site needing a makeover, Sauder also thought it time to give consumers what they’d been asking for — a website to both browse product lines and find retailer information as well as an online platform to purchase furniture.

Sauder devices mock-up
Technologies
Custom Xperience Web Parts, Kentico Xperience
Services
Content Management System, Development, Digital Marketing, Ecommerce, Integration
Industry
Furniture
Awards

Kentico Xperience Site of the Year

Live Site
sauder.com

Results

BizStream helped Sauder build a multi-branded, fully functional eCommerce website to feature its brands and products and provide a customizable shopping checkout process.

Sauder Home page screenshot
Sauder phone and tablet device mock-up

Sauder partners with numerous firms for solution delivery. Our experience with BizStream was a true working partnership dedicated to common goals while actually having fun in the process! Sauder was impressed with the level of technical knowledge BizStream brought to the table. 

There was an instant connection and collaborative partnership, so Sauder decided to invest with BizStream. I would place BizStream as one of our top vendors of choice.

Jan Arvay
VP Information Services

Client Goals

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Design

  • Redesign to updated brand standards.
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Search

  • Provide a valuable search experience for Sauder's entire line of products by product number, attribute, brand, and search term relevance.
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Usability

  • A multi-branded website that shares a global product repository and single shopping cart system yet still preserves brand-specific product page templates and themes.
  • Functional eCommerce website to feature brands and products, provide a completely customizable shopping checkout process, and ensure shopping cart process is PCI compliant.
  • A robust repair part ordering system for end consumers with contact system integration to connect with Sauder customer support agents.
  • Integrate all web orders with the ERP system for order entry, order status updates, and tracking numbers.
  • A rich feature set of eCommerce abilities such as product collection landing pages, detailed product comparison, faceted product search, product quick looks, related products, and an advanced dealer locator.
  • Replace on-premise solution of classic ASP website with SQL database back end to enterprise content management system.
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Solutions

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Design

  • Collaborative design process with the Sauder team to meet updated branding standards.
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Development

  • BizStream augmented the internal IT staff's capabilities and filled the need for assistance with overall solution design and Kentico object and structure creation.
  • Through a set of integration SQL server data tables, order statuses are saved and updated to go from the ERP back to Kentico as the order progresses through the manufacturing process.
  • BizStream developed a customized version of the Kentico Xperience shopping cart web parts and modules to support a specific set of business requirements, which stemmed from the need to integrate all of the order and customer data Kentico generates into Sauder's ERP system, SAP. As a result, the solution handles each order as if it was an order on the normal order entry screen within the ERP.
Sauder phone device mock-up

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