Ariens
Development // Ecommerce // Integration
Founded in 1982 as a wholesale greenhouse, Countryside Greenhouse has since flourished into a comprehensive retail operation with deep roots in the West Michigan community, and the largest retail greenhouse in Michigan. For many years now, Countryside Greenhouse has been a steadfast presence, offering unparalleled expertise and a genuine passion for everything green. From their humble beginnings to their current status as a thriving retail hub, they have become a cherished staple in the region, embodying a commitment to quality.
Countryside Greenhouse had a change in ownership and came to BizStream knowing they wanted to update their website. Upon initial discussions, it was discovered that the Countryside Greenhouse brand needed to be updated as well. Working together, BizStream and Countryside Greenhouse crafted a new brand identity and visual experience that better suits who Countryside Greenhouse is as a company and resonates more strongly with their target audience.
After launch, Countryside Greenhouse’s website improved across the board, with notable increases in gift card sales and website traffic. BizStream’s development and design enhancements led to stronger mobile and desktop performance, improved accessibility, and better SEO optimization. These results highlight the new site’s successful impact on driving engagement and performance.
For us, it was really important to go through the branding exercise to take some time and invest in that thought process of understanding who we were, how we wanted to present ourselves, what our voice was, and what our messaging was. I recommend doing all that work for anyone who’s looking for a major refresh of their brand and website. Once you have your brand defined, the work related to the website refresh becomes much easier to do.
BizStream worked with Countryside Greenhouse to establish four brand pillars to lay the foundation for the redesign.
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