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Ariens

Expanding eCommerce and Dealer Integration for a Global Outdoor Equipment Manufacturer

Ariens Company (AriensCo) is internationally known for manufacturing snow blowers, lawn tractors, and zero-turn lawn mowers for commercial and high-end consumer markets. The company started in 1933 in Brillion, Wisconsin, and now employs over 1,500 people worldwide.

Ariens devices mock-up
Technologies
Azure, Kentico Xperience, Xperience MVC
Services
Development, Ecommerce, Integration, Kentico
Industry
Agriculture, Commerce, Machinery
Live Site
ariens.com

Business Goals

AriensCo wanted to enter the eCommerce space by expanding its Kentico Xperience-based websites, including www.ariens.com to become a new digital commerce sales channel while leveraging its dealer network to sell Ariens and Gravely products online. 

 

  • Support the dealer distribution channel by integrating the dealer’s inventory at the dealer’s location and the eCommerce flow that Ariens needed to provide.
  • Allow Ariens to tightly tie the purchasing process to dealer locations and real-time inventory so consumers can choose the appropriate dealer to purchase through.
  • This release is the first of a long-term eCommerce vision that drastically changes how Ariens distributes products and provides services to its clients worldwide.
  • All of the solutions provided by BizStream needed to tightly integrate with Arien’s internal systems.
Ariens Checkout screenshot

Challenges

usability icon

Usability

  • Ariens needed a way to understand real-time inventory levels at each unique dealer location to sell goods online.
  • BizStream needed to create a solution to provide accurate pricing for consumer purchasing based on location and needs.
  • Provide visibility into the customer journey through custom analytics.​
  • Build a highly customized checkout process.
  • We needed to provide a way for each dealer to view and manage orders (validate, delivery, approval, cancelation, returns, etc.) from their specific locations as they came in from Ariens.com.
  • Implement complex business rules and business logic throughout the site.
Ariens phone device mock-up

Solutions

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Development

  • BizStream assisted Ariens with upgrading to Kentico Xperience 13 MVC.
  • We assisted Ariens with architecting a new Azure Cloud environment.
  • Our team led meetings between business/marketing and IT teams to flush out project requirements.
  • BizStream provided technical consulting and assistance with modernizing the overall tech stack and approach.
  • We automated quality assurance testing to reduce the possibility of regression errors.
  • We facilitated an Agile approach to project methodology.
  • BizStream integrated several systems and APIs to provide a real-time solution for eCommerce.
  • Our team rewrote the dealer extranet using Xperience.​
Ariens phone and tablet device mock-up

Leveraged Xperience Features

  • Xperience eCommerce platform
  • Media Libraries
  • Custom Tables
  • Scheduled Tasks
  • Kentico CI
  • Web Farms
  • Page Types
  • User Management
Ariens Product Detail screenshot
Ariens phone and tablet device mock-up

Integrations

  • React JS.NET for front-end development
  • Google Analytics
  • Google Maps
  • Third-party tax provider
  • Credit card processing integration
  • Address validation
  • Anti-fraud and anti-spam measures
  • Custom PDF generation
  • Custom authentication and SSO integration
  • Azure Search and Azure Maps integration
  • Rich metadata for all pages, including schema.org
  • ERP and PIM
  • CRM
  • Custom shipping and delivery options

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