American Society for Microbiology

With over 30,000 members, including researchers, educators and health professionals, the American Society for Microbiology (ASM) is one of the largest life science societies in the world. The mission of ASM is to advance the microbiological sciences as a vehicle for understanding life processes and to apply and communicate this knowledge for the improvement of health and environmental and economic well-being worldwide.

ASM monitor device mock-up
Technologies
Azure Cognitive Search, Kentico Xperience, Xperience MVC
Services
Content Management System, Design, Development, Digital Marketing, Integration
Industry
Science and Research
Awards

Kentico Site of the Year Finalist, Gold Circle Award Winner

Live Site

Results

BizStream helped ASM with a Kentico Xperience implementation, including other integrations, such as: Microsoft Azure Cognitive Search, NetForum, Shibboleth, and more. ASM is incredibly happy with the project results and has seen the following impact to their web presence:

0
Page Views per Month
0 %
Increase in Web Traffic
0 %
Uptick in Author Submissions

BizStream created a custom system to eliminate duplicate content for ASM. The content audits were able to reorganize a site of 20,000 pages to a more streamlined and manageable 3,000 pages. From there, BizStream was able to reduce the number of 404 errors to almost none.

ASM Advocacy screenshot
ASM phone and tablet device mock-up

With the aim to set up the American Society for Microbiology for the future with tagged, structured content, ASM’s digital team worked with the developers at BizStream to open up the box at Kentico and make templates and models the staff could use in a multitude of ways. Multiple integrations, tag-based aggregation, and a flexible taxonomy earned ASM a best website award and laid a foundation to serve ASM’s 30K+ members and advance microbiology.

Courtney Reyers
Senior Manager, Digital Strategy

Challenges

swatches icon

Design

search icon

Search

usability icon

Usability

list icon

Solution Architecture

ASM laptop device mock-up

Solutions

swatches icon

Design

code icon

Development

ASM phone and tablet device mock-up

Kentico Xperience 12.0 Features and Tools

Microsoft Azure icon

Azure Cognitive Search Features and Tools

ASM Home page screenshot

Other Projects

BizStream Team Dashboard

Web Application

Lucifer Lighting Company

Content Management System // Development

Sauder Woodworking Co.

Content Management System // Development // Digital Marketing // Ecommerce // Integration

Subscribe to Our Blog

Stay up to date on what BizStream is doing and keep in the loop on the latest in marketing & technology.