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altafiber

altafiber, formerly known as Cincinnati Bell, is a telecommunications company based in Cincinnati, Ohio. They provide a range of services including fiber-optic internet, digital TV, and phone services to residential and business customers primarily in Ohio, Kentucky, and Indiana. altafiber has been expanding its fiber network to offer high-speed internet and has rebranded to reflect its focus on fiber-optic technology. The company aims to be a leader in providing reliable, fast, and modern telecommunications solutions.

altafiber website shown on multiple devices
Technologies
Azure, Azure Cognitive Search, Kentico Xperience 13
Services
Content Management System, Design, Development, Integration
Industry
Telecommunications
Live Site
altafiber.com

Project Goals

altafiber partnered with BizStream to elevate its online presence by migrating its website from the legacy Kentico platform to the advanced Kentico Xperience 13. altafiber has always prioritized staying up-to-date with the latest versions of Microsoft and Kentico to ensure their website operates at peak performance, with enhanced security and ongoing support. This project also involved a significant modernization of altafiber.com, including transitioning to Azure Search for improved search functionality. Other goals included:

  • Ensure a robust foundation for long-term success.
  • Modernize the outdated technology stack of the site.
  • Ensure WCAG compliance for the targeted sections of the website.
  • Maintain the existing website’s visual identity while ensuring full responsiveness and implement creative enhancements for specific sections of the site.
  • Enhance the overall user experience, performance, stability, and security of the website.
  • Reduce maintenance costs associated with future upgrades, patches, and hotfixes for altafiber IT.
Monitor displaying altafiber's search results page with 56 results for the term 'internet,' including topics such as Fioptics Internet self-installation, internet safeguard installation, troubleshooting connection issues, and more.

Challenges

  • Data migration posed a significant challenge.
  • Due to limitations, BizStream couldn’t reconstruct the entire site. Consequently, our team had to skillfully merge elements of the old site with the new, notably the intricate shopping cart experience. Subsequently, extensive regression testing was imperative to ensure precision.
Smartphone screen showing altafiber's service selection page with a selected Internet plan offering 100/100 Mbps speed for $54.99 per month. Options to bundle Internet, TV, and Phone services are displayed, along with a 'Next' button to continue.

Solutions

  • To address altafiber’s challenges, BizStream utilized the latest technologies, leveraging Kentico Xperience 13 with .NET 6 / ASP.NET Core MVC as the development framework. This ensured the website was built on the most modern and robust platform available.
  • Azure Cognitive Search was integrated to enhance the search functionality across the site, providing faster, more accurate, and intuitive search results. The search now intelligently understands interchangeable terms like “router” and “modem,” significantly improving the user experience.
  • BizStream’s creative team delivered high-fidelity, full-color designs for the sections of the site we revamped, including both desktop and mobile variants, ensuring a consistent and responsive user interface.
  • BizStream enabled altafiber to continue developing on their live production site while our team simultaneously worked on the new site. This approach allowed for seamless integration, with changes being merged into production as needed, ensuring a smooth and uninterrupted workflow.
Smartphone and tablet showing altafiber's search results page with 167 results for the query 'tv,' featuring topics such as TV service options, how to use Catchup TV, Youtube TV, and Restart TV. Both devices display the same content with a blue search bar and clickable links.

Integrations

  • Azure DevOps
  • Google ReCaptcha Enterprise
  • Azure Core
  • Azure Cognitive Search
  • Google Tag Manager
  • LivePerson
  • Hubspot
  • GA4
  • Internal order system
  • Actif.ai
Laptop displaying altafiber's shopping cart with selected services including Fioptics 100/100 Mbps Internet for $49.99 per month after an eBill discount, alongside options to bundle services and a button to proceed to the next step.

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