Xperience by Kentico’s Taxonomies: What’s New & Why It Matters

Discover the latest enhancements to taxonomies in Xperience by Kentico. Learn how improved content organization, omnichannel support, and smarter filtering can boost SEO, streamline personalization, and make content management more efficient.

If you manage digital content, organization is key. A well-structured site makes content easier to manage, improves SEO, and enhances user experience.

That’s where taxonomies come in.

Taxonomies help organize and tag content so users can find what they need faster. Whether you’re organizing blog posts or product categories, taxonomies make it easier.

With Xperience by Kentico, taxonomies received a major upgrade. They are now more flexible, scalable, and easier to manage than in Kentico 13. Let’s explore what’s changed and why marketers should be excited.

What’s New? Taxonomies in Xperience vs. Kentico 13

While Kentico 13 had taxonomy support, Xperience by Kentico has made the following key improvements:

1. Easier Content Filtering in the Content Hub

Xperience’s Content Hub now fully integrates taxonomies, making it easier to:

  • Filter and sort content based on taxonomy fields.
  • Use smart folders to group related content automatically.
  • Quickly find and update content without manual searching.

This is a major time saver for marketers managing hundreds or thousands of pieces of content.

Xperience by Kentico content management interface displaying a list of content items. The list includes titles, content types, statuses (Published, Draft, Scheduled), last modified dates, and locations. The left sidebar features folders such as Media, Products, and Web snippets. A 'New Content Item' button and search bar are visible at the top.

2. Omnichannel Taxonomy Support

Kentico 13’s taxonomies were primarily focused on web content, but Xperience expands their use across multiple channels out of the box, including:

  • Emails (for targeted newsletter content).
  • Mobile apps (to serve personalized content).
  • Headless CMS setups (for flexible content delivery via API).

This allows content to be categorized the same way across all channels, making personalization easier and helping teams reuse content more effectively.

Why Marketers Should Be Excited About These Changes?

These updates aren’t just technical improvements, they directly benefit marketing teams by making content easier to organize, discover, and personalize.

1. Faster, More Accurate Content Discovery

With better taxonomy structure and multiple classifications, users can find what they need faster through site search, navigation menus, or structured content lists.

Better discoverability also means improved SEO, as search engines can better understand and rank your content.

2. Better Personalization

Strong taxonomies help organize content effectively, ensuring the right people get relevant content at the right time.

For example:

  • A marketer exploring social media strategies can recommend related articles on best practices and emerging trends.
  • A potential customer browsing product reviews can be shown similar case studies and testimonials.

Xperience makes it easier to personalize content across different channels by keeping taxonomies consistent across all your digital platforms.

Also, combining taxonomies in Xperience By Kentico with smart folders offers marketers a dynamic way to deliver content. By tagging content items with taxonomy tags, editors can create smart folders that automatically group related content based on these tags. This setup allows widgets to display up-to-date content without manual selection. This approach is a significant improvement over Kentico 13, where such dynamic content delivery required more manual effort.

3. Less Content Chaos, More Efficiency

Managing large amounts of content can quickly get messy, especially when multiple teams are involved. The new taxonomy system keeps everything structured so marketers can:

  • Retrieve content faster.
  • Reduce duplication.
  • Improve collaboration.

Instead of spending hours searching for content, teams can focus more on content strategy.

Final Thoughts

The taxonomy improvements in Xperience by Kentico are more than just an upgrade. They’re a game changer for content organization and management.

These enhancements give marketing teams greater control, flexibility, and efficiency compared to Kentico 13. Whether you manage an e-commerce site, a corporate blog, or a content marketing platform, this update simplifies content management.

If you’re moving to Xperience by Kentico or thinking about doing so, this is a feature worth getting excited about.

About the Author

Christian Stam

Christian has been passionate about programming since high school when the world of technology first captured his interest. This early enthusiasm led to a career in technology, where he worked on various projects and honed his skills. Outside of work, Christian enjoys bartending, skateboarding, and snowboarding, always seeking new adventures and challenges. 

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