BizStream Expands Strategic and Digital Capabilities with Acquisition

BizStream’s acquisition of Refactored, a leading digital agency, expands its strategic capabilities to deliver innovative and scalable solutions. This partnership strengthens BizStream’s offerings with advanced marketing strategies, unparalleled expertise in Storyblok Headless CMS, and a custom Web Accelerator solution designed to simplify technology adoption, reduce costs, and minimize project risks for clients.

Allendale, MI – January 13, 2025 – BizStream, a leading digital agency specializing in strategy, design, and development, is excited to announce its acquisition of Refactored, a Colorado-based agency known for its expertise in digital transformation, advanced user experience design, and as the most experienced Storyblok partner in the U.S. This merger represents a significant milestone in BizStream’s mission to deliver modern, scalable, and engaging solutions tailored to client needs.

The acquisition combines the strengths of two highly respected agencies. For BizStream clients, this means enhanced service offerings, a broader range of capabilities, and access to Refactored’s Web Accelerator solution, which simplifies the adoption of modern technology, reduces costs, and minimizes project risks. Refactored’s proven success in creating digital strategy, data-driven digital experiences, and brand storytelling will complement BizStream’s existing expertise, enabling the unified team to drive real business results through innovative strategies and cutting-edge solutions.

We’re thrilled to have Refactored join BizStream, as their expertise in digital transformation and brand storytelling perfectly aligns with goals of expansion and growth. This acquisition allows us to deliver an even broader range of modern, scalable, and engaging solutions to our clients. It also opens some doors into new areas of opportunity for BizStream. We look forward to continuing our tradition of exceptional results, now with an expanded team and enhanced capabilities.

Rob Bean, team member of BizStream, smiling in a professional headshot with a bright blue background.

Joining BizStream is an exciting opportunity to build on our shared belief that agency work is fundamentally people-focused—driven by curiosity, empathy, and collaboration to help clients succeed. Together, we’re enhancing BizStream’s offerings with expanded marketing strategy, brand messaging, and content creation services. We also look forward to leveraging our deep expertise in Storyblok Headless CMS and our Web Accelerator solution, to help our clients simplify the adoption of modern technology, reduce costs, and minimize project risk—while delivering websites that engage audiences and drive measurable results.

BizStream and Refactored logos displayed side by side on a dark blue background with decorative circles, symbolizing their partnership or collaboration.

Brian and I have had the privilege of knowing Rob and Kile for more than 12 years, and their integrity and collaborative spirit have always stood out. Our longstanding trust and shared commitment to delivering exceptional results made this acquisition a natural fit. I’m excited to see our unified teams accomplish even more together.

Kile Lindgren, BizStream team member, smiling warmly in a professional headshot with a bright turquoise background.

We’re excited to join forces with BizStream—a company that shares our passion for modern, scalable solutions and an unwavering commitment to doing what’s right for our clients. Together, with a larger team and a deeper technical bench, we’re ready to deliver even greater value and innovation.

About BizStream

BizStream is a digital agency focused on brands, websites, and products. We specialize in strategy, custom design, and complex implementations that deliver results and make our customers long-term raving fans. We have extensive experience with a wide range of online tools and technologies, and we’re one of the most respected CMS partners in the world. bizstream.com

About Refactored

Refactored is a full-service digital agency specializing in modern websites for complex associations and B2B companies that need to speed up, get unstuck, or start from the ground up. We develop and execute strategies based on deep industry understanding, audience insights, and recognition of the right channels and technologies to accomplish your goals. By leveraging expertise in digital transformation, advanced user experience design, and tailored brand and content development, we empower you to leap forward. refactoredmedia.com

About the Author

Michelle Lentz

Michelle has an eye for design and aesthetics and enjoys applying these principles to business. Merging her love of all things artisan with her business experience, Michelle joined BizStream in 2013 to take on our marketing efforts. Michelle is skilled in web admin, digital marketing, design, content creation, event planning, driving our unique BizStream culture, and more. In her free time, you’ll find her gardening, doing houseplant chores, or exploring nature with her husband and two daughters.

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