Kimball Hospitality
Content Management System // Design // Development // Integration
Since 1941, the American Society for Nondestructive Testing has been recognized as the leading standardizing and certifying body for NDT professionals. They are the heart of learning, innovation, and career advancement for the people who ensure safe and reliable infrastructure, vehicles, products, energy production, and more.
AVA Digital Award Gold Winner, Redesign
In the 15 years since their last brand and web refresh, the society has strengthened and expanded their global partnerships and built innumerable layers into their online presence. But for website users, it was increasingly difficult to navigate those layers and access the value that the society provides.
To address those pains—and elevate their organization as the global leader it truly is—ASNT had embarked on a bold digital transformation, updating or replacing major member-facing technologies and systems including their association management system (AMS), learning management system (LMS), marketing platform, publications hub, and member community platform.
At the heart of these systems are three core websites: ASNT.org, ASNT Certification Services, and ASNT Foundation—all inextricably linked across the experience with ASNT.
They leaned on our expertise and guidance to ensure the new sites delivered:
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BizStream’s guidance has been indispensable to ASNT as we modernize our website and technology systems. They have become a bridge between our teams, supporting our key stakeholders with specific expertise and resources. And they provide broad consulting across strategic needs, from IT systems to UX design to SEO. Their partnership has enabled us to consolidate our efforts into a coherent plan—and maintain momentum for our transformation.
Over the course of its rich history, ASNT has become a treasure trove of not just standards and certification resources but also information, training, publications, industry leadership, advocacy, mentorship, and technological innovation.
And of course, all those interconnected parts have become more complex over time. Both site visitors and staff struggled with the complexity of finding information and completing tasks—especially because many tasks ranged across more than one online platform. The society, too, struggled with the cost and resource intensity of operating sites on three separate, expensive, and unwieldy platforms.
Thus, in addition to modernizing their overall brand and online presence, updating these essential sites provided opportunities for truly impactful improvements.
ASNT had a lot of motivation to move their project forward and a lot of ambition about how they wanted to reposition their organization. However, they also knew they needed to validate the direction they were headed with their members and their internal stakeholders.
So before jumping into web site redesign and CMS replatforming, we led them through a comprehensive Website Discovery and Roadmap project. This project phase was enormously beneficial for corralling the complexity of ASNTs project. The process enabled us to:
For this multi-layered global society, providing autonomy and control for their teams was critical—as was providing a seamless experience for visitors performing tasks across sites and systems.
For this kind of enterprise-level complexity, Storyblok headless CMS truly shines, providing a central content repository and highly flexible framework that enable ASNT to:
By leveraging BizStream’s turnkey Web Accelerator framework, ASNT is able to dramatically reduce development overhead and costs while taking advantage of built-ins such as:
Nuanced governance controls help editors:
Storyblok’s best-in-class Visual Editor, enhanced with Web Accelerator’s flexible, best-practices-built components, delivers an environment where content teams can easily:
With the roadmap we completed in ASNT’s Discovery phase, we moved their triple-website-redesign project forward. Our experienced teams delivered leadership and clarity by centralizing project management for the creation of all three websites. By managing the projects in parallel, we were able to recommend effective content consolidation and a logical user journey while delivering efficiencies in integrations across sites and systems.
For ASNT, modernizing their global online presence started with modernizing their brand—especially their logo, which had a distinctly dated look.
Returning to our site usability study, we applied UX best practices to help ASNT tell a more compelling story and reduce clicks and friction in the user journey. We developed:
A primary requirement for all of ASNT’s sites was to align page content with user needs and tasks. Our account managers and content team did a deep dive into ASNT’s user personas. Then, we collaborated to:
In addition, we wrote new entry-point, informational, and interstitial pages to create a better user guidance and enhance SEO. These pages also modeled panel and page layouts to guide ASNT’s internal content team as they carried forward content changes on their extensive internal pages.
By using our Web Accelerator for Storyblok—which provided a solid framework and WCAG 2.2 accessibility for all the sites out of the box—we increased the speed of technical development, enabling simultaneous builds across three websites.
BizStream is more than a tech support provider for ASNT. From the selection of the Storyblok CMS to building the sites to establishing integrations with existing and new tools, BizStream is an active and supportive strategic partner.
With Storyblok best-practices in place, we are able to foster seamless integrations that enable ASNT to choose best-of-breed, modern technology solutions that provide the best possible ROI in a composable ecosystem.
BizStream managed ASNT’s complex scope and project requirements, handing literally thousands of details over nearly 2 years of transformation.
With our experienced project and account managers at the helm, ASNT’s internal team kept their society humming. They relied on our dedicated in-house experts to provide leadership in everything from UX strategy to content development, design recommendations to training their CMS users.
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